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WEDNESDAY, APRIL 15, 2009
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Morality is the foundation for a person to bring his or her capacity into full play and passion is the key driving force for getting jobs well done. Capacity is the prerequisite for a successful undertaking and performance is the ultimate outcome that could be obtained by the one having both capability and morality. The process of talent selection, evaluation, and utilization must be performance oriented.

■ Morality is the aggregation of individual morality, professional ethics and social morality that one has to obey. We take the fundamental morality of individuals and personal moral character as the priority criteria for judgment because morality determines one’s value proposition and orientation of personal conduct.

■ Passion is a spirit of making unremitting efforts towards the development goal of the Company. It is a proactive attitude towards work, a style of prompt and resolute execution, a kind of courage pursuing innovation and the driving force of taking the initiative in undertakings. We do not favor those who are passive and lazy whereas we need those creative and passionate talents in pursuit of excellence, full of vigor and vitality.

■ Capability represents the capacity, intelligence and physical strength required for one's reaping fruits. We need talented people with various kinds of capacities and more than that, we need talents with dedicated professional skills and comprehensive capabilities. Only one with multiple capabilities can contribute to the company development. At present, we must focus on the concept of focusing on personal capability as well as ranking and benefits being determined by contribution. The mindset of equal benefits with unequal performance must be completely eliminated.

■ Performance is the basic criteria for talent judgment and qualification. After making judgment on talents' morality, passion and capability, we cares most for the actual performance of talents. One has to deliver good performance before being proved as talent having both morality and capability. Goscam is in favor of performance oriented philosophy, which also serves as the criteria for determining the value of talented people.
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